CASE STUDY  |  COMPANY CULTURE TRANSFORMATION QUADRUPLES REVENUE IN 18 MONTHS

“Our product is in demand, but our company lacks the infrastructure to scale and our team is in constant conflict.”
Company
Food & Beverage
Size
​55 employees
​12 members of leadership team
$5 million in annual revenue

Challenge
This company was struggling with getting the team aligned on the vision, and needed support to bring the team together.

Approach
  • We began with individual interviews with each member of the team to uncover the strengths of the group and what was blocking success

  • Our first discovery had to do with the size of the leadership team, which led to the company decreasing the team by 20%

  • Existing members participated in a survey that exposed long-standing communication issues and low trust

  • We began a 1:1 consulting relationship with the CEO, and launched a three-day virtual immersive teaming workshop

  • The team identified themselves as stuck in the forming stage, and used Lencioni’s dysfunctions model to explore current and future barriers to success

  • The team discovered better ways to work together by sharing results of the WPB5 teamer
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  • We offered 1:1 coaching for each member of the SLT as they developed an actioned an ambitious plan forward

Results
  • The company experienced a complete culture transformation

  • Team roles were reassigned to take advantage of strengths and energy

  • The team re-organized themselves to form stronger working relationships

  • Conversations are shorter, and meetings more effective
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  • By removing team blocks, the group was able to identify and action on an entirely new strategic direction. They doubled their people and took their revenue from $5 million to $20 million in 18 months