An Axe & Arrow Proposal Prepared For:

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Isaac Norbe
Isabella Del Olmo
Axe & Arrow is a premier leadership development consultancy dedicated to the "human side" of organizational performance. We specialize in transforming professional expertise into behavioral mastery through a methodology we call Mindset + Movement. This approach moves beyond theoretical awareness to deliver high-utility, "Monday-ready" frameworks that leaders can apply immediately to drive results.

CORE OFFERINGS & METHODOLOGY

CORE OFFERINGS: Axe & Arrow provides a comprehensive ecosystem of leadership development solutions designed to build the skills that transform organizations. Our core curriculum focuses on four critical domains: Authentic Leadership (Personal Presence & Storytelling), Strategic Navigation (Influence & Negotiation), Performance Sustainability (Energy Audits & Burnout Prevention), and Applied Innovation (Practical AI Integration). These offerings are delivered through a flexible range of engagements, from "Sprint" workshops and 100-minute high-impact sessions to year-long intensive leadership journeys and custom-built Train-the-Trainer (TTT) programs. Whether through keynote facilitation or deep-dive coaching, we partner with clients to address the specific friction points of their business, ensuring every solution is as unique as the organization it serves.

METHODOLOGY:  Our work is grounded in a methodology we call Mindset + Movement. We believe that awareness alone is insufficient for growth; true transformation requires the marriage of new internal perspectives with immediate external action. Every Axe & Arrow engagement is engineered to move attendees from "passive listening" to "active doing" through the use of high-utility, "Monday-ready" toolkits. By layering practical application with energy-infused facilitation, we ensure that new behaviors are not only learned but are sustained long after the program ends, creating a permanent shift in organizational culture and performance.
Ingrid and her team exceeded all expectations when upskilling our Talent Enablement Team of 300 with the skills to Build Strategic Partnerships.

Her program divided the teams into cohorts of 20 and took them through three unique experiences.  Her three separate modules were the highest rated live training of 2023 across Pinterest.  The Axe & Arow content is the right mix of science based theory, playful activities and surgical application for our Pinterest associates.  Every exercise feels relevant and no time is wasted.  Ingrid's team was able to manage the communications and schedules for over 300 of our people with no complaints. 

Ingrid is a joy to work with and remains a valuable partner for our team.
- Charlie Hall, Global Head of Talent Enablement, Pinterest
"I've now partnered with Axe & Arrow on two large events for our entire team of 120 pharmaceutical sales leaders.  Ingrid was an excellent collaborator, engaging in multiple discussions with our team to make sure the content was tailored to our specific needs.  She asked the right questions and steered us in the direction that resulted in an 80% Very Good to Excellent session rating.  Our teams consistently talk about her events and value they got from her thoughtful delivery.  As a company, we have seen sustainable change in the effectiveness of team dialogues under Ingrid's ongoing support. "
- Alex Davis, Biosimilars Director, Brand Marketing Strategy, Organon Pharmaceuticals

Introducing: The Labs

The Influence Lab
Strategic Alignment & Buy-In: In the complex ecosystem of hospitality, the ability to drive results without formal authority is the ultimate competitive advantage. This lab empowers planners to develop the nuanced tactics needed to inspire commitment across diverse stakeholders. Through strategic framing and psychological principles, participants learn to turn resistance into collaboration.
  • Diagnose your Blocks: Identify your own resistance to becoming more influential.
  • The 9 Tactics of Influence: Explore a versatile framework of nine distinct influence tactics, moving beyond a "one-size-fits-all" approach to select the right method for the right stakeholder.
  • The Strategy Session: Apply these tactics to a real-world scenario, practicing how to frame a request with precision to move a specific person from "No" to "Yes."

Outcome: Participants return to their properties with a personalized influence strategy and a tactical toolkit for navigating stakeholder resistance.
The Energy Audit Lab
Sustainability & PerformanceDesigned for the high-demand, high-pressure reality of event planning, this lab treats energy—not time—as the most precious professional resource. Attendees will perform an assessment of their current work patterns to identify burnout risks and rebalance their daily flow. This session focuses on the mechanics of high-impact, sustainable performance.
  • The Energy Audit: Map personal "energy drainers" vs. "energy boosts" to identify the invisible gaps where cognitive load and workload are causing unnecessary strain.
  • Natural Flow Optimization: Analyze the natural peaks and valleys of the workday to align high-impact tasks with peak energy windows for maximum efficiency.
  • Micro-Deposit Practice: Learn and practice "quick deposit" techniques—immediate actions to offset daily withdrawals and maintain mental clarity under pressure.
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Outcome: Attendees leave with a personalized "Energy Map" and a commitment to specific workflow adjustments that protect their capacity while maintaining peak performance.
The AI Lab
Efficiency & Workflow Optimization:
This lab bridges the gap between high-level technological vision and daily operational reality. We move beyond the "hype" of AI to address the most critical shift required in the modern workplace: relearning how to learn. By reframing "prompting" as a core communication skill—we transform AI from an intimidating tool into an indispensable planning partner.
  • The Mindset Shift: Engage in a "human moment" that reframes AI prompting as clear, specific communication, empowering planners to engage with the tool rather than passively observing it.
  • Live Applied Demos: Witness three real-time, high-speed workflows—personalized outreach, survey-to-summary synthesis, and first-pass RFP drafting—each completed in under two minutes.
  • Expert-Peer Exchange: Participate in facilitated "Question Labs" where experienced users share advanced tactics and newer users gain confidence through peer-led insights.
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Outcome: Attendees leave with a "Prompt Library" and three immediately usable workflows that reclaim hours of administrative time each week.
Ingrid and her team have been amazing to work with.  They are experts and great partners in developing leadership training for our team.  I lost count as to how many participants have said the training they received was the best they have ever taken.  My organization identified a need to build strong leaders.  We worked with Ingrid to co-create a program to address areas such as influencing, compelling conversations, and executive presence.  Despite participants having to get out of their comfort zone, they were completely engaged, embraced the learnings, and had fun throughout the experience.  I have nothing but high regards for Ingrid and her team!
- Willie Lee, VP of Marketing Operations, GOOGLE

Your Coaches

INGRID WIESE
The Influence Lab
Expertise: Strategic Navigation, Stakeholder Alignment & Negotiations
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​Ingrid Wiese is a master of high-stakes influence, holding Advanced Certificates in Leadership & Negotiation from Harvard Law, MIT, and Syracuse University. Her career began in international mediation, resolving local disputes in post-war Bosnia-Herzegovina—an experience that forged her ability to find alignment in even the most polarized environments. For over 20 years, Ingrid has served as a Consultant and Coach for Fortune 100 companies and tech start-ups, helping leaders master the nuanced art of organizational influence. As the CEO of Axe & Arrow Solutions, Ingrid transforms complex stakeholder dynamics into clear, actionable frameworks that drive decisions forward.

Clients: Adidas, Apple, Electronic Arts, Facebook, Gap Inc., Google, Kong, McKinsey & Co., Meta, Microsoft, Morgan Stanley, Nike, Nordstrom, ORACLE, Pinterest, Salesforce, Snap Inc., Starbucks, Verizon, Universal Music Group
DEANNA MOFFITT
​The AI Lab
Expertise: Applied AI, Communication & The Art of Storytelling
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​Deanna Moffitt is a master storyteller and leadership consultant with 25 years of experience helping professionals find their voice in the midst of change. As an Axe & Arrow Learning Partner and CEO of Luminant Leadership, Deanna has coached titans including Google, Microsoft, DocuSign, and Marriott. With an extensive background in theater performance and as a facilitator for The Second City, Deanna is uniquely qualified to lead the AI Lab. She focuses on the "human side" of tech, teaching planners that AI is not a technical hurdle, but a communication tool. Her passionate energy and ability to "command a room" ensure that the AI mindset shift is not only practical but inspiring.
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CLIENTS: American Express, Docusign, Google,  Marriott, Microsoft, ORACLE, Salesforce
SHAUN SPERLING
​The Energy Audit Lab
Expertise: Performance Sustainability, Wellness & Engagement
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Former attorney, Shaun Sperling is a facilitator, coach, and premier speaker dedicated to helping high-performance professionals become their most productive and satisfied. With over 15 years of experience, Shaun specializes in the intersection of wellness and performance, helping teams at Apple, Salesforce, Uber, and Royal Caribbean navigate high-demand environments without sacrificing impact. Shaun’s approach to the "Energy Audit" is deeply practical, moving beyond well-being theory into the mechanics of performance. Whether he is lecturing to packed university auditoriums or coaching executive teams at Coca-Cola and Deloitte, Shaun’s dynamic style empowers attendees to reclaim their capacity and sustain peak performance in the fast-paced world of hospitality.

​Clients:  McKinsey & Company, Nike, Starbucks, Ubisoft, SnapChat, Cruise Automation, GAP, Microsoft, Bristol Myers Squibb

The Axe & Arrow Difference: Why Marriott?

We Bridge High Stakes with High Performance
Marriott operates at the center of a complex ecosystem where property goals, brand standards, and client expectations collide. We don’t offer "off-the-shelf" training; we provide custom-engineered solutions. Our Exchange Labs are designed to solve the exact "friction points" Isaac identified: navigating stakeholder politics, protecting planner capacity, and turning AI hype into operational efficiency.

We Move Beyond Awareness to Mastery
In a high-throughput conference environment, inspiration without application is a lost investment. Axe & Arrow’s "Mindset + Movement" model ensures that attendees don't just "hear" about influence or energy—they practice it. We equip your planners with a "Monday-Ready" toolkit: practical frameworks and 2-minute AI workflows they can use the moment they return to their properties.

We Create Sustainable Behavioral Change
True leadership isn't a one-time event; it’s a journey of sustained performance. Our energy-infused programs are designed to layer learning, ensuring that the commitment sparked in Indianapolis translates into long-term behavioral change. We focus on "Performance Sustainability," giving your team the mental and emotional tools to deliver world-class guest experiences without the cost of burnout.
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We Are Gold-Standard Facilitators
Marriott is the benchmark for excellence in hospitality, and we mirror that standard in our facilitation. With a 98% Participant Engagement Rating and a track record of training the industry’s most successful leaders at Google, Microsoft, and Royal Caribbean, our coaches represent the gold standard in engagement. Whether on a main stage or in a breakout lab, we deliver the "passionate energy" that reflects the Marriott brand.
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“I was challenged to bring a performance management program to over 300, globally dispersed managers. Our managers were effective at leading for technical results but needed to accelerate their transformation as people leaders.

Axe & Arrow hit the right note across a diverse level of needs. They used surveys, interviews and a pilot to create a highly engaging, rapid, applied learning program to meet our leaders where they most needed help. This enabled them to apply their new skills immediately back on the job.

Over the course of one year, Axe & Arrow elevated the quality of four key performance conversations with 300 of our managers across the globe. Now our leaders are having more frequent and meaningful performance and career conversations and are receiving higher engagement ratings from our employees.

Axe & Arrow Coaching has produced lasting results for my organization. They continually provide fresh ideas in the most current leadership practices. They also vastly increased the confidence of our managers and helped us scale our programs quickly. If you are looking for a world-class learning partner that takes time to understand your needs then you have found them."

Julie Hasset, VP, Chief of Staff, SaaS Engineering, Oracle