An Axe & Arrow Proposal Prepared For:

Vertical Divider
Sofia Lim-Oliver, Director of Leadership Development
Lisa Belchior, L&D Partner

What's the challenge?

The US leadership community (approx. 50 leaders) is at an inflection point. Following the Mosaic acquisition and significant headcount growth, the "village" has become fragmented. The specific needs identified for the May 2026 offsite are:
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  • Connection & Context (The Mosaic Factor): With the integration of Mosaic and a dispersed workforce, many leaders—specifically across Sales, Marketing, and Tech—do not fully understand each other's day-to-day reality. There is a need to build empathy and cross-functional awareness.
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  • Regional Autonomy & Voice: US leaders (particularly within Tech) feel a lack of autonomy and struggle to influence Global/Israel. They need to define their "US Voice" and shift from feeling like a satellite office to a cohesive region that can adapt global directives to the local market.
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  • VP Ownership: There is a gap in ownership at the top. While C-level (Paul/Adam) are present, the drive must come from the VPs (Katie, Peter, Andy, Macaire, Omer, Yoav). These VPs need to be aligned before the session to ensure they model the right behavior.
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  • "No Training" Mandate: This session must strictly avoid skill-building or training modules. It must be a space for connection, "real talk," and collaborative problem-solving.

What is the Axe & Arrow recommendation?

Transforming the US: Building Bridges & Breaking Fences

In this focused half-day offsite, HiBob US Leaders will:
  • Connect the Village: Move beyond transactional updates to genuine relational depth, integrating the "acquired Mosaic" and legacy Bobbers into a unified community that understands the human reality behind the job titles.
  • Amplify the "US Voice": Shift the mindset from being a satellite implementation site to a cohesive region with a distinct voice, identifying where local autonomy is required to adapt Global/Israel directives effectively.
  • Bridge the Tech & GTM Divide: Dismantle the silos between the Go-To-Market teams and the growing US Tech organization, fostering empathy for the differing pressures and timelines that currently create friction.
  • Practice "Real Talk" over "Polished Updates": Create a psychologically safe container ("Vegas Rules") where leaders can share vulnerabilities and actual business tensions, rather than performing competence for their peers.
  • Co-Create the Path Forward: Move from passive observation to active ownership by collaborating on a singular, high-stakes regional challenge, proving that the answers to the US region's growth lie within the room, not just at HQ.

To move the US leadership team from a collection of individuals to a unified "Village," we have designed a three-part arc. This structure ensures that the offsite is not an isolated event, but a catalyst for sustained change—starting with VP alignment, moving through deep collaboration, and ending with actionable accountability.
ACT I: The "First Team" Summit (VP Alignment)
VIRTUAL  |  90 MIN  |  US VP's 
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Before we can ask the wider leadership group to "Connect the Village," the village elders must be aligned. This 2-hour session is a dual-purpose workshop: it is 50% team-building for the VPs (who rarely meet as a dedicated US cohort) and 50% strategic design for the offsite.
Part A: The VP "Check-In" (60 Mins)
Focus: Psychological Safety & Executive Cohesion

We will start by explicitly addressing the "US Voice" at the executive level.
  • The "User Manual" Speed Round: Each VP shares one thing their peers might misunderstand about their current pressure (e.g., Tech vs. GTM timelines).
  • The "US Paradox" Discussion: A facilitated dialogue on the tension between Global Alignment and Local Autonomy. We will identify: Where are we united? Where are we fragmented? Do we trust each other enough to present a united front to the Directors?
  • Outcome: Shifting this group from individual functional heads to a cohesive "US Leadership Council."
Part B: The "Challenge" Design (60 Mins) 
Focus: Strategic Direction & Buy-In 

​With the VPs aligned, we turn our attention to the 50 leaders they manage. We will co-create the "One Big Question" or "Live Case Study" that will anchor the offsite.
  • The Criteria: Is this a real problem? Do we actually want their input? Will we commit to piloting their best solution?
  • The Selection: We will select 1-2 critical business frictions (e.g., "The handoff between Sales promises and Tech delivery") to serve as the raw material for the offsite's "Innovation Sprint."
  • Outcome: A concrete, high-stakes challenge for the offsite that ensures the day is relevant, not theoretical.
ACT II: The Village Assembly
IN-PERSON  |  NYC  |  4 HRS  |  60 US LEADERS

This 4-hour experience is designed to break down barriers and build up solutions. It is not training; it is facilitated collaboration.
MODULE 1: The "Vegas Rules" & Values Poker (60 Mins) 
Focus: Psychological Safety & Connection 
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We cannot ask leaders to solve hard problems together if they do not feel safe with one another. This opening module is designed to break down the "professional veneer" and the specific walls between Mosaic/Legacy and Tech/GTM.
  • The Activity: Leaders are seated at mixed tables (Tech next to Sales, Legacy next to New Joiners). Using a gamified "Values Poker" exercise, they trade and negotiate value cards to define their personal leadership core.
  • The Transformation: By forcing leaders to explain why they chose a specific value to a peer they rarely interact with, we accelerate intimacy. The room shifts from a group of strangers to a "Village" with shared language.
MODULE 2: The Empathy Map (45 Mins)
Focus: Cross-Functional Context

Before solving problems, we must understand the players.
  • The Activity: "A Day in the Life" rapid rounds. Tech leaders explain their biggest current blocker to Sales leaders, and vice versa. No solving allowed—only listening.
  • The Transformation: This dismantles the "us vs. them" narrative. Leaders realize that the friction they feel isn't personal competence issues, but systemic challenges their peers are also navigating.
MODULE 3: The "US Innovation Sprint" (90 Mins)
Focus: Autonomy & Co-Creation

​Addressing the sentiment that the US lacks a "voice," this module proves that autonomy is taken, not given.
  • The Activity: Working in cross-functional pods, leaders tackle the "One Big Question" defined by the VPs in Act I (e.g., "How do we better synchronize the US Tech and GTM engines without waiting for Global?"). Groups have 60 minutes to ideate a solution, followed by 30 minutes of "Shark Tank" style pitches.
  • The Transformation: This moves the energy from complaining about lack of influence to exercising local agency. It creates a backlog of tangible, peer-generated ideas to improve US operations.
MODULE 4: The Commitment Circle (45 Mins)
Focus: Accountability & Closing

​To ensure the energy of the offsite doesn't evaporate the moment leaders leave the room, we close with radical clarity on next steps.
  • The Activity: VPs provide real-time reaction/validation to the pitches from Module 3. Then, every leader identifies one "Stop" (a silo-reinforcing behavior they will cease) and one "Start" (a cross-collaboration habit they will adopt).
  • The Transformation: Leaders leave with an accountability partner from a different function, ensuring the "Village" remains connected after the event concludes.
ACT III: The "US Voice" Calibration (Post-Event Regroup)
VIRTUAL  | 60 MIN  |  US VP's 
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The success of the offsite isn't measured by how good the energy was in the room, but by what happens after the leaders leave. In this critical 60-minute executive session, we will process the output of the "Innovation Sprint" and solidify the leadership narrative.
  • The Review: We will review the top solutions generated by the cross-functional pods, filtering them through a "Reality Check" matrix. VPs will select the 1-2 initiatives they will officially sponsor and Resource.
  • The Narrative: VPs will practice their "Elevator Pitch" regarding the event's outcomes. How do we describe the "US Transformation" to Global leadership (Paul, Adam, and Israel)? We will script and rehearse the story to ensure the US leadership team speaks with one consistent, powerful voice.
  • The Action: Immediate assignment of owners and next steps for the selected initiatives, ensuring the momentum from the offsite translates into visible business results within 90 days.

Program
Outcomes
  • Regional Cohesion: The "US Village" will be established as a tangible network, where leaders know who to call in other departments (specifically Tech vs. GTM) to remove blockers.

  • Operationalized Autonomy: The US leadership team will have a validated list of concrete initiatives they can execute immediately to improve regional performance without waiting for Global approval.
 
  • VP & Director Alignment: A reduction in the "us vs. them" dynamic between leadership layers, replaced by a shared understanding of the US strategic priorities.
Ingrid and her team have been amazing to work with.  They are experts and great partners in developing leadership training for our team.  I lost count as to how many participants have said the training they received was the best they have ever taken.  My organization identified a need to build strong leaders.  We worked with Ingrid to co-create a program to address areas such as influencing, compelling conversations, and executive presence.  Despite participants having to get out of their comfort zone, they were completely engaged, embraced the learnings, and had fun throughout the experience.  I have nothing but high regards for Ingrid and her team!
- Willie Lee, VP of Marketing Operations, GOOGLE

What is the investment?

PHASE
PRICING
ACT I: The "First Team" Summit (VP Alignment)
VIRTUAL  |  5 PAX  |  90 MIN​​
This 90 minute virtual session is critical for aligning the 6 US VPs (Legacy & Mosaic) before they step into the room with 50+ leaders.
  •  90 Minute Facilitated Virtual Workshop: Ingrid facilitates a session focused on VP cohesion ("The First Team") and strategic alignment.
  • "The US Paradox" Diagnostic: A live exercise to identify where the VPs are misaligned on Global vs. Local priorities.
  •  Challenge Design: Co-creation of the specific "Live Case Study" or "Big Question" that will anchor the offsite.
  • VP "Host" Briefing: A one-page guide for how VPs should show up during the offsite to model psychological safety.
$3,100
ACT II: The Village Assembly
IN-PERSON  |  60 PAX  |  4 HRS​
The main event: a high-energy, 4-hour in-person experience in NYC for 50-60 leaders.
  • Custom Design & Run-of-Show: Full agenda creation tailored to the "Connect, Bridge, Break Fences" theme.
  • On-Site Facilitation: Ingrid leads the half-day session, managing energy, transitions, and the "Vegas Rules" environment.
  • Materials Creation: Design of the "Values Poker" decks (print-ready files), "Empathy Map" templates, and "Shark Tank" pitch scorecards.
  • Logistics Coordination: 2x Planning calls with the HiBob internal team (Lisa/Sofia) to ensure venue and flow are optimized.​​​
  • Feedback dashboard provided​
$4,900
ACT III: The "US Voice" Calibration (post-event regroup)
VIRTUAL  |  5 PAX  |  6o MIN​​
A critical 60-minute virtual session with the VP cohort to process the offsite's output and define the narrative for Global/Israel.
  • Review & Filter: A guided review of the top ideas generated in the "Innovation Sprint." VPs select the 1-2 initiatives they will officially sponsor.
  • Action Mapping: Assigning clear owners and deadlines to the selected initiatives to ensure momentum.
  • Storytelling Practice: VPs practice their "Elevator Pitch" regarding the event's success. How do they describe the "US Transformation" to Paul, Adam, and Israel leadership? We script and rehearse the narrative to ensure a consistent, powerful voice.
$1,800
​TOTAL*​
$9,800
* T&E Not Included

About Your Coach

INGRID WIESE
Ingrid brings over fifteen years of experience to this engagement, having helped thousands of leaders worldwide transform their communication style to drive greater influence and organizational impact. Her expertise is built on a unique foundation of high-stakes negotiation; beginning her career with the US State Department in Eastern Europe, she coached political leaders through complex conflict resolution and peace negotiations. This background provides her with a rare and practical depth of perspective on how to navigate the "friction" essential to leadership, which she further honed by executing strategies that raised over $100 million for major NGOs.

Ingrid backs this real-world experience with rigorous academic training, holding Advanced Certificates in Influence and Leadership from both Harvard Law School and M.I.T., as well as a Master’s in International Relations from Syracuse University. As the founder of Axe & Arrow Coaching and senior faculty for the McKinsey LEAD program, she blends the psychological acuity of a mediator with the strategic focus required by top-tier organizations. Her client list includes global giants like Google, Facebook, Disney, and Microsoft, where she acts as a trusted partner in helping managers evolve into strategic leaders.

Why Axe & Arrow?

We Create Custom Solutions
We are not a training organization. We are a problem solving partner, helping you move your organization from point A to   point B.  Our solutions dig deep into the underlying needs of your people, and we co-create fully customized learning solutions, tailored to the unique challenges of your organization. 
We Stress Practical Application
It's not enough to raise awareness or simply educate your people. We equip leaders with practical tools and practice them immediately in the workshop to transform mindsets and behaviors in the workplace.  Our ongoing learning and coaching plans help leaders sustain their skills and mindsets and transform the way they lead.
​We Infuse Energy Into All Our Offerings
We believe great learning happens when audiences are passionately engaged in the content.  This means energized coaches and participant environments designed to boost engagement and focused learning.  We use layered learning experiences that involve self-reflection, group discussion, gamification, simulation and case studies.
We Can Scale Quickly
With 200+ coaches across 10 countries, we can quickly spread learning and impact to all members of your geographically dispersed teams.  With our cohort systems we can launch your global learning experience tomorrow. 
We Are Virtual Experts
We've been running successful VILT programs for over a decade with a 98% VGE participant rating. We are experts at engaging our audiences with a variety of interactive tools that draw audiences into a safe and intimate learning experience.  Our coaches set the benchmark for excellence in VILT.
“I was challenged to bring a performance management program to over 300, globally dispersed managers. Our managers were effective at leading for technical results but needed to accelerate their transformation as people leaders.

Axe & Arrow hit the right note across a diverse level of needs. They used surveys, interviews and a pilot to create a highly engaging, rapid, applied learning program to meet our leaders where they most needed help. This enabled them to apply their new skills immediately back on the job.

Over the course of one year, Axe & Arrow elevated the quality of four key performance conversations with 300 of our managers across the globe. Now our leaders are having more frequent and meaningful performance and career conversations and are receiving higher engagement ratings from our employees.

Axe & Arrow Coaching has produced lasting results for my organization. They continually provide fresh ideas in the most current leadership practices. They also vastly increased the confidence of our managers and helped us scale our programs quickly. If you are looking for a world-class learning partner that takes time to understand your needs then you have found them."

Julie Hasset, VP, Chief of Staff, SaaS Engineering, Oracle